WORK
I bring ideas to life through bold visual storytelling—shaping narratives that captivate audiences, spark emotion, and drive measurable engagement.
Every detail has purpose. I design with intention, blending beauty and function to create experiences that inspire action and deliver tangible results.
Brands are living, breathing entities. I guide their transformation and growth with innovative creative direction that strengthens identity and drives impact.
A successful campaign that reintroduced Electra's signature comfort and style while unveiling throttle technology. Our lifestyle-first approach expanded awareness, drove engagement, and reminded riders that a simple ride can be the best part of their day.
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A bold, youth-focused launch that captured the freedom and fun of Electra's first throttle ebike. Designed for a new generation of riders, the campaign combined authentic storytelling, high-energy visuals, and real voices to drive record engagement.
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A vibrant sustainability story, brought to life with bold design and innovation, the Plasket launch celebrated Electra's commitment to doing good—turning recycled materials into a must-have accessory and proving that sustainability can be both smart and stylish.
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Award-winning multidisciplinary Creative Director with a demonstrated history of shaping, scaling, and evolving lifestyle and consumer brands across retail, digital, product, and packaging platforms. Expert at building and leading cross-functional teams and managing creative operations to deliver purpose-driven brand experiences that fuel engagement and accelerate business growth.
With a proven track record of launching trend-setting campaigns and pioneering distinctive product aesthetics, I have successfully crafted iconic consumer and lifestyle brands. My leadership fosters high-performing teams that thrive on creative collaboration. From defining brand voice and cohesive aesthetic across all platforms to directing and producing immersive photo and video productions, I bring bold, customer-centric, purpose-driven ideas to life across every channel.
I combine visionary conceptual thinking with hands-on design expertise to lead the creative process from concept to execution, ensuring every touchpoint is purposeful, impactful, and aligned with brand strategy.
Ready to make an impact? I'd love to hear about your project and discuss how we can bring your vision to life.